Privacy Policy

Privacy Policy for Xercise Fitness Consulting

Effective Date: April 1, 2025

Xercise Fitness Consulting (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website xercisefitnessconsulting.com (the “Service”), including any forms, features, or other services offered by us.

Please read this Privacy Policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure practices described in this policy. If you do not agree, please do not access or use the Service.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Service includes:

• A. Personal Data: Personally identifiable information, such as your name, email address, phone number, company name, job title, location, and any other information you voluntarily provide to us when you fill out contact forms, request consultations, subscribe to newsletters, or otherwise communicate with us through the Service.
• B. Derivative & Usage Data: Information our servers automatically collect when you access the Service, or that is collected through tracking technologies. This may include:
• • Your IP address, browser type, operating system, access times, device identifiers.
  • The pages you view directly before and after accessing the Service, the dates and times of your visits, time spent on pages.
  • Website Interaction Data: Information about your interactions with the Service interface, such as mouse movements, clicks, scrolling activity, pages visited, and information you enter into forms. This may be collected by us or by third-party analytics and service providers.
• C. Data from Forms: When you submit information through forms on our Service (e.g., contact form), we collect the information you provide in those fields.

2. Use of Your Information

Having accurate information permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Service to:

• Provide, operate, maintain, and improve our Service.
• Respond to your comments, questions, and requests, and provide customer service and support.
• Send you technical notices, updates, security alerts, and support and administrative messages.
• Communicate with you about products, services, offers, promotions, and events offered by us and others, and provide news and information we think will be of interest to you (subject to your opt-out rights).
• Monitor and analyze trends, usage, and activities in connection with our Service. This includes using analytics tools to understand user behavior, improve website navigation, identify popular content, and troubleshoot issues. Some tools may capture your interactions in real-time or record sessions for usability analysis.
• Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of Xercise Fitness Consulting and others.
• Comply with legal and regulatory obligations.
• Fulfill any other purpose for which the information was collected, provided you were notified or gave consent.

3. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• A. By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• B. Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis, hosting services, customer service, marketing assistance, email delivery, and website analytics and usability monitoring (which may involve recording or analyzing your interactions with the Service). These service providers are contractually obligated to safeguard your information and use it only for the purposes for which it was disclosed.
• C. Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• D. With Your Consent: We may disclose your personal information for any other purpose with your consent.

We do not sell your personal information to third parties. However, some data sharing with analytics or advertising partners under broad definitions like those in California (CPRA) might be considered a “sale” or “sharing,” which you can opt out of as described in Section 7.

4. Tracking Technologies, Analytics, and Interaction Monitoring

• A. Cookies and Web Beacons: We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Service to help customize the Service and improve your experience. Most browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Service.
• B. Website Analytics: We use third-party analytics services (such as Google Analytics) to help analyze how users use the Service. These services use Cookies and similar technologies to collect and analyze information about Service usage and report on activities and trends. This information helps us understand traffic patterns and improve the Service. Google Analytics may also collect information regarding the use of other websites, apps, and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/, and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
• C. Session Replay and Interaction Tools: We utilize Microsoft Clarity to capture how you use and interact with our Service through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. This tool may record clicks, mouse movements, scrolling, and potentially keystrokes within form fields as you interact with the site. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement. This data is collected based on your consent provided via our cookie management tool.
• D. Consent Management: We utilize a consent management platform (cookie banner) which allows you to control the non-essential cookies and tracking technologies used on our Service. Your preferences are requested upon your first visit and can be adjusted at any time via the Cookie Settings link found in the footer of our website. Essential cookies required for website functionality cannot be disabled.

5. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

7. Your Privacy Choices and Rights

• A. Marketing Communications: You may opt-out of receiving marketing emails from us by following the unsubscribe link included in those emails. Please note that you may still receive non-promotional communications, such as those about your account or our ongoing business relations.
• B. Cookies & Tracking: You can manage your preferences for non-essential cookies and tracking technologies through our consent management platform (Cookie Settings link in footer) and/or by adjusting your browser settings.
• C. Access, Correction, Deletion: Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of your personal information that we hold.
• D. Do Not Track Signals: Some web browsers incorporate a “Do Not Track” (DNT) feature. At this time, we do not respond to DNT signals.
• E. State-Specific Rights (e.g., California, Florida, Virginia): Residents of certain states may have additional rights regarding their personal information under applicable laws (like CCPA/CPRA, FIPA, VCDPA). These may include the right to know more details about the categories and specific pieces of personal information collected, the right to opt-out of the “sale” or “sharing” of personal information (as broadly defined by some laws), and the right to limit the use of sensitive personal information. We honor verifiable requests from residents exercising these rights as required by law.
• F. Exercising Rights: To exercise any applicable rights, please contact us using the information in Section 10 below. We will respond to your request consistent with applicable law. We may need to verify your identity before processing your request.

8. Children’s Privacy

Our Service is not directed to individuals under the age of 13 (or 16 in some jurisdictions), and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete the information as soon as possible.

9. Third-Party Websites

The Service may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Service, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties.

10. Changes to This Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws. You can see when this Privacy Policy was last updated by checking the “Effective Date” at the top of this policy.

11. Contact Us

If you have questions or comments about this Privacy Policy, please contact us via:

• Our Contact Form: xercisefitnessconsulting.com/contact