Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect the following categories of personal information:

• Identifiers: Name, email address, phone number, postal address, IP address, and other similar identifiers.
• Commercial Information: Records of products or services purchased, obtained, or considered.
• Internet Activity: Browsing history, search history, information on a consumer's interaction with our Site, application, or advertisement.
• Geolocation Data: Physical location or movements.
• Audio, Electronic, Visual Information: Customer service call recordings, user session recordings, and website interactions.
• Professional Information: Current employer, title, and other professional details you provide.

1.2 Collection Methods

We collect information through:

• Direct Interactions: Information you provide when filling out forms, subscribing to services, requesting information, or contacting us.
• Automated Technologies: When you navigate our Site, we automatically collect certain information through cookies, web beacons, and other tracking technologies (described in detail below).
• Third Parties: We may receive information about you from third-party sources such as business partners, analytics providers, and advertising networks.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing, operating, and maintaining our Site and services
• Processing and fulfilling orders and service requests
• Responding to your comments, questions, inquiries, and providing customer service
• Sending you service-related notices, updates, security alerts, and support and administrative messages
• Sending promotional communications, such as special offers and other news about products and services
• Monitoring and analyzing trends, usage, and activities in connection with our services
• Personalizing and improving your experience on our Site
• Detecting, investigating, and preventing fraudulent transactions and other illegal activities
• Protecting the rights, property, or safety of us, our users, or others
• Carrying out any other purpose described to you at the time the information was collected

3. Cookies and Other Tracking Technologies

3.1 Cookies and Similar Technologies

We and our third-party service providers use cookies, web beacons, pixel tags, local storage objects, and other tracking technologies to collect information about your browsing activities on our Site. These technologies help us analyze trends, administer the Site, track users' movements around the Site, and gather demographic information about our user base as a whole.

3.2 Types of Cookies We Use

We use the following types of cookies:

• Essential Cookies: Necessary for the operation of our Site. They enable basic functions such as page navigation and access to secure areas of the Site.
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our Site. This helps us improve the way our Site works.
• Functionality Cookies: Used to recognize you when you return to our Site. This enables us to personalize our content for you and remember your preferences.
• Targeting Cookies: Record your visit to our Site, the pages you have visited, and the links you have followed. We use this information to make our Site and the advertising displayed on it more relevant to your interests.

3.3 Specific Tracking Technologies

We specifically use the following tracking technologies:

• Google Analytics: We use Google Analytics to analyze how users use our Site. Google Analytics uses cookies to collect standard internet log information and visitor behavior information. This information is used to track visitor use of the Site and to compile statistical reports on website activity. Google's privacy policy is available at: https://policies.google.com/privacy.
• Microsoft Clarity: We use Microsoft Clarity to obtain heatmaps and session recordings to understand how users interact with our Site, identify usability issues, and improve user experience. Clarity may record mouse movements, clicks, scrolls, and form interactions. Microsoft's privacy statement is available at: https://privacy.microsoft.com/en-us/privacystatement.
• Google Ads: We use Google Ads to deliver targeted advertisements based on your browsing behavior and interests. Learn more about Google Ads.
• Meta (Facebook) Ads: We use Meta Pixel to deliver targeted advertisements on Facebook and Instagram based on your interactions with our Site. Meta's privacy policy is available at: https://www.facebook.com/policy.php.
• LinkedIn Ads: We use LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members who interact with our content. LinkedIn's privacy policy is available at: https://www.linkedin.com/legal/privacy-policy.

3.4 Your Choices About Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.

3.5 Do Not Track Signals

Some web browsers have a "Do Not Track" feature. At this time, we do not respond to browser "Do Not Track" signals.

4. Session Recording Disclosure (Florida Law)

In compliance with Florida law, including the Florida Security of Communications Act (F.S.A. § 934.03) and similar laws in other jurisdictions, we hereby disclose that:

• We use Microsoft Clarity to record and monitor user interactions with our Site, including mouse movements, clicks, scrolls, and form inputs (excluding sensitive information like passwords or payment details).
• These recordings do not capture any information entered into form fields, but do capture user behavior such as mouse movements, clicks, and scrolling patterns.
• The purpose of these recordings is to improve our Site's usability, identify technical issues, and enhance user experience.
• By using our Site, you consent to such recording and monitoring. If you do not consent to such recording, please do not use our Site.

For Florida residents and residents of states with similar laws, your continued use of this website after this disclosure constitutes your acknowledgment of and consent to such recording.

5. How We Share Your Information

We may disclose your personal information in the following circumstances:

5.1 Service Providers

We may share your information with contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

5.2 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as part of that transaction.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5.4 Protection of Rights

We may disclose your information to protect and defend our rights or property, enforce our terms and conditions, or protect the safety of our users or the public.

5.5 With Your Consent

We may share your information with third parties when you have given us your consent to do so.

6. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site.

7. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. Once the retention period expires, personal information shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after the expiration of the retention period.

8. Children's Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Site. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

9. Your Privacy Rights

9.1 General Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to access the personal information we have about you
• The right to request the correction of inaccurate personal information
• The right to request deletion of your personal information
• The right to object to or restrict processing of your personal information
• The right to data portability
• The right to withdraw consent at any time where we relied on your consent to process your personal information

9.2 California Residents

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect about you and how we use and disclose it
• The right to delete certain personal information we have collected
• The right to opt-out of the sale or sharing of your personal information
• The right to non-discrimination for exercising your CCPA rights
• The right to limit the use of your sensitive personal information

9.3 Florida Residents

Under the Florida Digital Bill of Rights and related laws, Florida residents have certain rights, including:

• The right to know what personal information is being collected
• The right to access, correct, or delete personal information
• The right to opt out of the sale or sharing of personal information
• The right to opt out of targeted advertising
• The right to opt out of profiling
• The right to consent to the processing of sensitive data, including biometric information
• The right to request information about how your data is being used

9.4 Virginia, Colorado, Connecticut, Utah, and Other States

Residents of states with comprehensive privacy laws may have additional rights regarding their personal information. Please contact us to exercise any applicable rights.

9.5 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@xercisefitnessconsulting.com or through our Contact form. We may need to verify your identity before responding to your request. We will respond to your request within the timeframe required by applicable law.

10. International Data Transfers

Your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the information to the United States and process it there.

11. Third-Party Links

Our Site may contain links to third-party websites and applications that are not owned or controlled by us. This Privacy Policy only applies to our Site, so when you link to other websites, you should read their privacy policies. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: